Change That Succeeds Without Burning Out Your People
When stakes are high, I help leaders turn vision into reality through change that's embraced—not resisted.
I'm John Matoso, founder of SubTonique Inc. I work with executives, thought leaders, and change agents in organizations of 500+ to ensure technology and transformation initiatives deliver results. My approach is bespoke, collaborative, and focused on people—because the best change is one your team actually supports.
Ideal Client
Senior decision-maker or change sponsor in a company of 500+ leading a significant change, often technology-driven
What You Get
A trusted partner who listens first, tailors solutions, and can work fluently in both English and French
The SubTonique Advantage
You don't need a cookie-cutter change plan. You need change leadership that delivers sophisticated, lasting results.
Keep It Simple - Without Oversimplifying
I cut through complexity so leaders and teams can act with clarity and confidence. No jargon, no overcomplicated frameworks—just clear direction that works in the real world of organizational politics and human nature.
Adapts in Real Time
I'm methodology-agnostic, drawing on Improvisation Change and the jazz metaphor to respond dynamically as challenges evolve. Your change strategy stays flexible, responsive, and aligned with emerging realities.
Protects Reputation, Morale, and ROI
I'm methodology-agnostic, drawing on Improvisation Change and the jazz metaphor to respond dynamically as challenges evolve. Your change strategy stays flexible, responsive, and aligned with emerging realities.
What Makes me Different: Thinking beyond the notions of 1 size fits all framework
How We Can Work Together
Entry Level
Change Check-Up
A focused, no-commitment session to assess your initiative, spot risks, and identify quick wins that can make an immediate difference.
Clear understanding of what's working, what's not, and where to focus your energy for maximum impact.
flagship service
Full Change Support
End-to-end change partnership—from strategy to implementation—ensuring alignment, adoption, and measurable success across your entire organization.
Your vision becomes shared vision. Your change sticks, and your people thrive through the transition.
Premium
AI Change & Ethics Advisory
Specialized guidance for AI-driven transformations—aligning innovation with ethical, cultural, and regulatory safeguards that protect your future.
Confident AI adoption that builds trust, accelerates innovation, and prevents costly backlash.
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Results That Speak for Themselves
Workforce Management Rollout
Employees described the change as a "non-event"—a rare and valuable outcome that prevented turnover, maintained productivity, and preserved morale during a critical transition period.
Healthcare CRM Implementation
Supported a smooth provincial rollout to mobile clinical teams—delivering rapid adoption with minimal disruption to patient care and clinical workflows.
Change Governance Creation
Built permanent organizational structures that continue to guide successful transformation initiatives today, creating lasting capability for future changes.
"John kept our change simple, focused, and successful. He was always about our change, not his process—and that made all the difference."
— Client Feedback
About John Matoso
Over the past 30 years, I've worked across organizational communications, learning & development, business consulting, leadership, and change management—gaining deep insight into what makes transformation succeed or fail.
What I've learned: change doesn't have to be hard—but it must be intentional, focused on people, and never treated as an afterthought or technical problem to be solved.
My Philosophy
If we make it sound complicated, it will be complicated.
Complicated messaging creates resistance before change even starts.
The key is transparency, honesty, and saying what needs to be said—even when it's uncomfortable.
Whether guiding a provincial healthcare CRM rollout or creating a change governance structure from the ground up, I focus on the human side of change to protect your investment, your people, and your reputation.
What's the Cost of Waiting?
Lost ROI
Every delay or misstep reduces the value of your investment. Time is money, and poorly managed change wastes both while competitors gain ground.
Lower Morale
Poorly managed change leads to burnout, disengagement, and turnover. Your best people—the ones you need most—leave first and take institutional knowledge with them.
Reputational Risk
Mishandled transformation—especially AI initiatives—can erode trust inside and outside your organization. Recovery takes years and costs exponentially more.
It's not too late to turn things around—even if your project is already showing signs of trouble. The sooner we start, the sooner we can protect your investment, your people, and your reputation.
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